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Custom Sign Creations Company Blog

Custom Sign Creations specializes in creating custom unique to everyday signs. Custom Sign Creations takes pride in innovating landmark electric signs that are sign-sible.

Our decades of experience empower us to tackle challenging projects and succeed with each. The proof lies in our portfolio, featuring an array of channel letter, pylon, neon signs and custom construction. We have been awarded by the Texas Sign Association in various categories for best design and our customers agree with their testimonials.

3 Design Tips for Creating Compelling Signage

 

When it comes to marketing, many businesses are focusing on technology and the future. However, one of the best ways to get the word out about your company is still a well-designed sign. Signage is still a great way to bring in new customers, and to really get people interested, you need to design your sign adequately to be compelling.

 

1. Make It Easy to Read

Your signage is not going to do your business any good if no one can read it. You want to ensure the font is a good size so that people can read it easily from about 100 feet away. Additionally, most business owners will want to stick to a standard, simple font. It can be tempting to go with something cute, especially if you operate a fun business. Most of the time, you simply want to design your signs with legibility in mind.

 

2. Contrast the Lettering with the Background

The most basic signs will have two components: the background and the lettering. You want to make sure these parts contrast with one another to enhance readability. A standard format is to use dark lettering against a light background. A weak contrast can make a sign difficult to read. For example, you would not want to use pink lettering on a red background because those two colors are too similar.

 

3. Choose a Compelling Color

The biggest companies use colors to their advantage and to sell their brand. For instance, McDonald’s is famous for its red and yellow signs. Pepsi has a red, white and blue logo. You want to choose colors that convey the attitude you want associated with your business. When you are deciding on what colors to use, remember that you want something that will be eye-catching for years to come.

 

Take your time designing awesome signage that makes people compelled to visit your business. Once you know what you want, you can contact Custom Sign Creations at 512-645-2354.

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Custom Sign Creations

Offices: 1130 Rutherford Lane, Suite 180
Austin, Texas 78753

PH: 512.374.9300
FAX: 512.323.0233
TDLR#:18010

[email protected]